Platforms
M4F uses different platforms to achieve their main goal. The company deals with several stakeholders such as companies and consumers . Each group uses its own platform for its own personal interests and needs.The main target group of the company are the people of Antwerp. The company developed a communication strategy to address this specific target group.
We distinguish three different stakeholders. The first stakeholders exsist of transport companies. This group consists of companies that want to participate in projects in Antwerp that contribute to sustainable mobility. The municipal of Antwerp is the second group.The municipality makes decisions about the city in the areas of business, transport and transport. The third group are the people who live in Antwerp. They are the ones who use all the facilities in the city. The third group of millenials are the target audience of M4F.
In the M4F social media communication strategy plan, the company decided to address all the different stakeholders. The company will focus on the following social media platforms in order to do so.
Our Website
The M4F website is the perfect tool to combine all the activities the company uses to communicate to the target audience. On the website you will find all information such as blog posts and much more. The Website illustrates the core business of M4F in images and text.
Facebook is one of the largest online social media platforms. Many people of the different target group indicate that they use the platform on a daily basis. To reach the target group, The number of monthly active users is a whopping 2.70 billion. Male users (19.3%) and female users (13.2%) between the ages of 25 and 34 years are the biggest demographic group on Facebook. Facebook is a perfect platform for advertising. The potential reach of advertisements is 1.9 billion. That is why many companies use the platform and it is very attractive for M4F.
M4F has created its own page with specific company content. companies and individuals can easily keep an eye on what is going on in the field of sustainable mobility.
Youtube Channel
The website has 2 billion users worldwide (Statista, 2019). The only social network that has more monthly active users than YouTube is Facebook. Considering YouTube’s reach, it should come as no surprise that the video-sharing platform is extremely popular among marketers these days. In fact , 78,8 precent of the marketers consider Youtuba as the most effective platform when it comes to video marketing. (GO Globe, 2019). It is therefore not surprising that 62% of companies use YouTube.
M4F believes that spreading ideas and communicating with target groups can bedone in different ways. One image says more than a thousand words. By using images, text sticks better and the message is easier to understand. Creating visual content is a great way to reach a lot of people. It is a proven fact that visual content stimulates movement and is easier to remember. We use YouTube to implement this strategy. The free to use website gives you the option to upload content and create your own personal channel.
Mail/News letter
M4F has its own personal newsletter. The newsletter will be used in various ways. Customers receive information about the company's latest projects. New prospects receive letters of introduction with invitations to get acquainted with the company. People can also use this email to ask questions about the company and its projects.
